According to the 2008 Australian Happiness Index – Rest, Relaxation and Entertainment are top of the list for both men and women – whilst quality time with a partner makes position number four, for both sexes.

However, that’s where the similarities end. Sex ranks at position number five, in making men happy, and surfing the internet tops even that, at position number three.

Sex and the internet were also top ten choices to make women happy, but enjoying a family meal and playing with pets or children ranked much higher.

Eating comfort foods also scored in the top ten for both sexes, but the more discerning men questioned said they preferred good food and wine or drinking with friends, instead of breaking out some chocolate.

Surprisingly, and despite urban myths to the contrary, shopping doesn’t make all women happy – only 30 percent were happiest when shopping for new clothes, shoes or accessories. Although unsurprisingly, just 14 percent of men were happiest when shopping.

One in two women said reading a good book made them happy, whereas less than one in three men said the same, and 36 percent of generous-natured women said buying gifts made them feel joyful, compared to a more miserly 19 percent of men.

The index was compiled by marketing consultants The Leading Edge, who spoke to more than 8,500 Australians aged between 18 and 64.

Leading Edge Managing Director Karen Phillips said:

Australians are made happy on a week-to-week basis, not by possessions and achievements, but by entertaining experiences and by meaningful interactions with others

The index was designed as a marketing tool to give businesses a better picture of their target customers.

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Posted by Jonathan in Psychology, Sociology

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